The Client’s background and challenges
We worked with a European leader in urban waste solutions, whose core business consists of providing different types of bins and containers. The company had identified Scandinavia as a potential market for expansion, partly due to the recycling awareness of these countries. The typical customers for the company include municipalities, waste contractors and property owners.
We helped the company understand the market in Sweden and Denmark by conducting a comprehensive analysis of waste and recycling solutions.
Our methodology included:
a. Qualitative interviews: We conducted a large number of interviews with decision-makers, stakeholders and experts in the industry to gain insight into their perspectives and experiences.
b. Secondary data collection: We reviewed a wide range of materials, reports and tenders in order to collect and analyze data and gain insights into key trends and buying criteria in the waste and recycling market.
c. Forecasting: We developed qualitative and quantitative scenarios based on collected data, interviews and political and economic factors affecting the market.
d. Analysis and insights: Our analysis and insights were based on both theoretical and practical experience of expanding different businesses in the Scandinavian market.
Through this process, we were able to help the company understand the size and potential of the market, the competitive landscape as well as the customer needs related to waste and recycling solutions in Sweden and Denmark. We delivered a detailed report that covered a variety of relevant topics and issues and provided the client with a solid foundation for their potential entry into the Scandinavian market.