The Client’s background and challenges
Our client was one of Europe’s largest mining and smelting companies. They were faced with the challenge of exploring how to best turn some of their by-products into the most profitable business possible, while maximizing environmental benefits and circularity.
We helped the client with analyzing the market for a specific application of their by-product in four relevant European countries. This included interviews with decision-makers and industry experts to gain a deeper understanding of the market dynamics and market potential of the product. We also conducted a detailed analysis of the value chain at all stages, and identified where the greatest potential value lay for a product expansion. Finally, we assisted the client in developing a strategy in how to best enter the market. This included an analysis of suitable companies to acquire in order to strengthen their position and enable faster expansion.